Privacy Policy

This privacy policy identifies the type of information, its affiliates and subsidiaries (collectively, ""), collects from its customers and how uses this information. Your use of this website may also be governed by other terms and conditions contained on separate user agreements. If you have any questions about this policy, or the manner in which uses personal information, we encourage you to contact us at

We collect information from Site users in several different ways, with the goal of providing an efficient, meaningful, and customized shopping experience. For example, we can use your personal information to:
   * Record and quickly bring up information you’ve given previously
   * Help you quickly find information, products, and services
   * Create content that is relevant to you
   * Notify you of our new information, products, and services

Use of Customer Information respects the privacy of its customers and takes steps to prevent unauthorized disclosure of customer information to third parties. Customer information includes any and all information received by from its customers, whether such information is received by email, online forms, telephone, facsimile, mail or otherwise. stores this information to enable it to fulfill orders or to improve the level of service to its Customers. also shares certain personal and/or financial information with its merchant account and banking vendors to process orders and payments and with common carriers to ship products to you. We will not display your personal information or image on the website without your consent. Unless required by law or by court order, will not disclose, share, license or sell any customer's personal or financial information to any other third party without your prior authorization. Unless otherwise stated, this privacy policy does not apply to information posted by users to publicly accessible portions of our websites, including but not limited to, product reivews, bulletin boards, dealer listings or online auction services.

Personal and Financial Information Collected by

Throughout our websites there are forms that request information from you and/or allow you to purchase products and services. These forms typically ask for contact information (such as name, mailing address and email address), membership, login and password information and financial information (such as credit card number, expiration date and verification code) required to process your order and ship products to you. will collect similar information when processing orders via telephone. The provision of such information by you is entirely voluntary. If you elect or opt in to receive information from us, we will ask for a valid email address and telephone number so we can inform you of other products or services available or to contact you about your opinion of current products and services or potential new products and services that may be offered. You may opt out of receiving future mailings from by following the procedures detailed in the Choice/Opt Out section located below, on forms located on our website or in emails you receive from us. You may also request that we delete any personal information from our customer databases at any time by contacting In certain cases,, may forward purchasing and shipping information to vendors who ship products or provide services directly to consumers. Such third party vendors and suppliers are not bound by this privacy policy.

IP Address Logging' web servers collect domain names and/or IP addresses of users to measure what pages and features are accessed by our visitors. uses software such as Web Trends to collect and analyze this information. This information helps us administer the site, improve content and gather broad demographic information for aggregate use. links IP addresses to personally identifiable information submitted to This information is used to verify whether a visitor has opted in to receiving additional information from

Cookies may use cookies or similar files or scripts throughout its website to enhance your convenience in using our websites, to improve search functionality or to hold information that you would otherwise need to re-key. Cookies are text files collected by a user's web browser. If you do not wish to accept cookies from our website, you may configure your web browser so that it does not accept cookies; however, you may lose certain functions available on our website.

Storage of collected information

The security of your personal information is important to us. When you enter sensitive information (such as credit card numbers) on our website, we encrypt that information using Secure Socket Layer technology (SSL). When Credit Card details are collected, we simply pass them on in order to be processed as required. We never permanently store complete Credit Card details on the website.

We follow generally accepted industry standards to protect the personal information submitted to us, both during transmission and once we receive it.

Choice and Opt-Out

If you no longer wish to receive the our promotional communications, you may "opt-out" of receiving them by following the instructions included in each communication or by e-mailing to

Your Rights

You have many rights over your personal information and how it is used. These include:
  • Right to access your information
  • Right to be informed about what we do with your information
  • Right to correct your information
  • Right to object to, or restrict, using your information
  • Right to delete your personal information
  • Right to stop direct marketing messages
  • Right to portability of your information
Please note that if we offer any incentives or free items for the collection, sale or deletion of your personal information, you have the right to be notified of any incentives and free items, the right not be included in such offers without prior informed opt-in consent, and the right to be able to opt-out of such offers at any time. We may not offer unjust, unreasonable, coercive or usurious incentives or free items except in certain circumstances:
  • With purchase of a product
  • As part of a marketing campaign
  • When the primary purpose is not to collect personal information from users


The website may contain links to other websites not affiliated with, including websites of' vendors and service providers. is not responsible for the privacy practices or the content of such other sites. By including links to other websites, we neither endorse such sites nor guarantee that the information they contain is accurate. We encourage you to be aware when you leave our site to read the privacy statements of every linked website as the privacy policies of each may differ from ours. This privacy statement applies solely to websites owned or operated by

Monitoring is under no obligation to monitor the conduct of its website users, but it may investigate and respond if violations are reported. reserves the right to delete, remove or exclude any listing or information, in its sole discretion, that does not meet its intent and guidelines for the services offered on the website.

Changes to Privacy Policy

In the future, may offer new and different programs that necessitate a change in this Policy. reserves the right to change its privacy policy at any time without prior notice. Any changes to the privacy policy will be posted on this page and will be effective immediately upon posting.

Governing Law and Jurisdiction

This Policy, and' collection and use of customer information, shall be governed and interpreted in accordance with the laws of the United States and the state of Wisconsin. Any disputes arising out of this Policy shall be adjudicated in a court of competent jurisdiction in the Eastern District of the state of Wisconsin.

Governing Language

Any translation of this Policy is done for local requirements and in the event of a dispute between the English and any non-English versions, the English version of this License Agreement shall govern.


We are committed to preventing others from unauthorized access to the personal information you provide to us, and we maintain commercially reasonable procedures and technology designed for this purpose. This site incorporates physical, electronic, and administrative procedures to safeguard the confidentiality of your personal information, such as:

     * Safeguarding all financial transactions done through this site with Secure Sockets Layer ("SSL") encryption

     * Granting only employees who are providing a specific service access to your personal information

     * Working only with third-party service providers who we believe adequately secure all computer hardware.
However, we cannot guarantee that unauthorized third parties will never be able to defeat those security measures. Although we cannot guarantee that our systems are 100% secure all of the time, we periodically update and test our technology in order to improve the protection of customer information.

We suggest that you install anti-virus software on your computer and routinely check for viruses, keyloggers, spyware and other programs that may become installed on your computer without your permission. If you believe that you have received a virus from, please contact us as soon as possible so that we may take remedial measures to remove the virus. does not send emails to customers requesting billing, login or password information. If you receive an email purporting to be from that asks you to provide personal or account information, or login and passwords, do not provide such information unless you have first verified that the website or email is from Such emails may be fraudulent and used in connection with scams known as phishing. asks that you report any suspicious emails or websites to

Contact Us

Please feel free to contact us if you have any questions about this Privacy Policy or the personal information we hold about you.